Why the 42% Matters
Over 3.2 billion people—42% of the world—live without access to the Gospel. These unreached people groups (UPGs) have no thriving church or witness to share Jesus’ love. Most live in the 10/40 Window, a region of spiritual darkness and physical poverty, where 80% survive on less than $2.15 a day.
97% of unreached live in the 10/40 Window
Only 3.4% of missionaries serve the unreached.

The Cost of Delay
Without the Gospel, the unreached face eternity apart from God. ‘He is not wanting anyone to perish’ (2 Peter 3:9)—but every day we delay, hope fades for 3.2 billion souls. The time to lift them is now.
unreached people
Your $42/mo Makes a Difference
It transforms lives EVERY month
ENGAGE
Share the Gospel in remote corners where Christ is unknown.
EQUIP
Train local leaders to plant churches.
EMPOWER
Lift communities with clean water, education, and hope.
For less than $1.40 a day—the cost of a coffee—you can rewrite stories.
A child drinks clean water.
A family hears Jesus’ name.
A village thrives.
Join the Movement This April
This April, starting on Lift the Unreached Day (April 2), we’re rallying believers to lift the 42%. Our goal: 100 new donors at $42/month by April 30. Every gift pushes the Gospel further—toward the 3.2 billion waiting.
Pray for the 42%
Open Hearts (Romans 10:14)
Empower Leaders (Matthew 9:38)
Break Barriers (Matthew 16:19)
Provision (Philippians 4:19)
Revelation (John 1:5)
Be 1 of 100 and
Lift the 42% Today!
Will you join us? Sign up today for $42/month and help lift the 42%—because every soul matters, and every gift brings the Gospel closer to the ends of the earth.