Why the 42% Matters
97% of unreached live in the 10/40 Window
Only 3.4% of missionaries serve the unreached.
The Cost of Delay
Without the Gospel, the unreached face eternity apart from God. ‘He is not wanting anyone to perish’ (2 Peter 3:9)—but every day we delay, hope fades for 3.2 billion souls. The time to lift them is now.
unreached people
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Your generosity provides clean water for a child, shares Jesus’ love with a family, and helps an entire village thrive.
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The rest of this year, we’re rallying believers to lift the 42%. Every gift pushes the Gospel further, toward the 3.2 billion waiting to hear.
Pray for the 42%
Open Hearts (Romans 10:14)
Empower Leaders (Matthew 9:38)
Break Barriers (Matthew 16:19)
Provision (Philippians 4:19)
Revelation (John 1:5)
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Lift the 42% Today!
Stories of Impact
When Women Save, Communities Rise
Women of Morwari Village gather for their weekly savings meeting.Every Wednesday, Rabba walks a mile to gather with a small group of women from her church in Morwari. They sit together. They pray. They each bring what they can — sometimes just a few dollars — and they...
The Puddle and the Promise
The puddle. This was the only water source for an entire community.In South Sudan, nearly 60% of the population relies on unsafe water sources (World Bank, "Water Security in South Sudan," March 2023) — and right now, the country is experiencing its worst and longest...
How One Local Leader Sparked Hope in His Village
A Burden Beneath the Acacia TreeWhen Pastor Danebe first gathered a few villagers beneath the shade of an acacia tree, he wasn’t starting a program—he was answering a burden. His community had no church, no trained leader, and no clear way to hear the Gospel in their...